Raymond van der klundert

Raymond van de Klundert

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Over Kluun

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Raymond van de Klundert

Kluun (Raymond van de Klundert, 1964) is Brabander en Amsterdammer. Hij werkte vijftien jaar lang in verschillende topfuncties in het bedrijfsleven en bureauwereld. In 2001 overleed zijn vrouw aan borstkanker. Hij gooide het roer rigoureus om, vertrok met zijn dochter voor enkele maanden naar Australië en besloot schrijver te worden.

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KLUUN ALS SCHRIJVER

 

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Zijn boeken werden verfilmd, bewerkt voor theater en vertaald. Er zijn 2,5 miljoen exemplaren in meer dan dertig landen verkocht. Familieopstelling is zijn vijfde roman. Het boek gaat over verdriet, liefde en familie.

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Het is 1991. Time Warner meldt zich. Raymond van de Klundert verhuist van Antwerpen naar Amsterdam en krijgt het langste visitekaartje in zijn carriere als  ‘Customer Service Director Europe, Africa and Middle east for Time Life Books & cd’s and Time Magazine, Sports Illustrated, LIFE, People Magazine en Entertainment Weekly’ met een budgetverantwoordelijkheid van twaalf miljoen gulden en afdelingen in Amsterdam, Londen, Parijs en München waaraan hij leiding geeft.

Het wordt geen succes. Hij is geen strakke budgetbewaker en al helemaal geen consequente manager. Al na enkele maanden beseft hij dat zijn carrière pijlsnel de verkeerde kant op aan het gaan is en dat een burn out voor zijn dertigste een volgende mijlpaal zal worden. Kluun neemt ontslag.

Hij wordt strateeg bij DDB, het ‘Ajax van de reclame’ zoals ze zichzelf zonder enige valse bescheidenheid noemen. DDB rijgt de nationale en internationale creatieve prijzen aaneen, reclame-creatieven over de hele wereld kennen de commercials, billboards en long copy advertenties van dat Amsterdams bureau en haar klanten als Volkswagen, Sony, Centraal Beheer (Even Apeldoorn bellen), dagblad Trouw en weekblad Story. Raymond van de Klundert schrijft in drie jaar tijd elf Effie’s, de prijs voor de meest effectieve campagne bij elkaar.

Na drie jaar start hij samen met wijlen vriend en collega Don Kouwenhoven (Frenk in Komt een vrouw bij de dokter) creative marketing agency Project X. Ze beginnen in een kelder aan de Herengracht, waar ook het hiphoplabel TopNotch huist. Het gaat Don en Raymond van de Klundert voor de wind.  Het bureau werkt voor KPN, Amstel, Nike, Audi, Volkswagen en diverse ministeries, verhuist naar het Olympisch Stadion, wordt buren van de Johan Cruyff Foundation (lees: https://kluun.nl/hallo-ik-ben-johan/) en haalt regelmatig de pers met eigen initiatiefprojecten, die in de meeste gevallen meer publiciteit dan geld opleverden. (Lees Haantjes, over een zakelijk fiasco tijden de gay games van 1998).

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CV Raymond van de klundert

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Kluun studeert af (nou ja, krijgt zijn diploma) op de HEAO Breda in de jaren tachtig, midden in de hey days van het yuppentijdperk, waarin romans als Money (Martin Amis), Bright Lights Big City (Jay McInnerney) en Less Than Zero (Bret Easton Ellis) en Wall Street (Scorcese) de tijdgeest bepaalden. Greed was goed.

Koud zijn diploma op zak wordt Raymond van de Klundert geronseld door de Gouden Gids, die geldgeile HEAO-studenten verleidt met een fors salaris en een Ford Sierra van de zaak en de wereldberoemde state of the art no mercy sales training van Yellow Pages. Cold calling, hard selling, hier-is-een-pen-tekent-u-hier-nou-maar-gewoon-u-krijgt-er-geen-spijt-van-dat-beloof ik-u. Na een jaar leuren met advertenties bij de Eindhovense middenstand komt Kluun bij Neckermann Postorders in het Zeeuws Vlaamse Hulst terecht. Hij bedenkt en produceert de gehate prijzenfestivals en lokt mensen in de postorderval door ze zoveel mogelijk op krediet te laten kopen en, eenmaal binnen, nooit meer los te laten. Na twee jaar wordt hij (23) bevorderd tot manager Klantenservice, waar hij de problemen met klanten die hij in de twee functies daarvoor heeft veroorzaakt, zelf mag oplossen, samen met tweehonderd datatypistes, klantenservicemedewerkers en correspondenten. (Huh, correspondenten, wasda? Ja, kinderen, correspondenten internet bestond nog niet eind jaren tachtig. De fax wel. Wat zegt u opa? De fax was een appa-…ach laat ook maar.)

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In 1999 wordt bij Raymond zijn vrouw Judith borstkanker geconstateerd en ontploft het leven van het jonge gezin. Judith sterft op 14 mei 2001, maar leeft voor eeuwig voort als Carmen van Diepen (Carpe Diem) in de romans van Kluun.

Kluun verkoopt de aandelen in zijn creative marketing agency in de zomer nadat Judith overlijdt en vertrekt met zijn dochter Eva (3) naar Australië. In vier maanden reizen ze samen in een camper ter grootte van een flink koekblik van Port Douglas naar Kangaroo Island (4.558 kilometer, van camping naar camping. Tijdens de reis hervindt hij zich. De zorg voor zijn driejarige dochter, als alleenstaande ouder aan het andere eind van de wereld, geeft hem weer het gevoel dat zijn hart weer tot leven komt en zijn creativiteit weer begint te borrelen. Daar, op campings langs de Pacific Ocean, begint hij te schrijven aan zijn romans Komt een vrouw bij de dokter en De Weduwnaar, terwijl zijn dochter achter hem in de camper ligt te slapen.

Twintig jaar later. Raymond van de Klundert heeft drie dochters. Eva is 22, Roos 17 en Lola 13. Hij heeft vijf bestsellerromans, twee verhalenbundels, de ever seller Help, ik heb mijn vrouw zwanger gemaakt!, een verfilming, twee theaterbewerkingen, vertalingen in dertig landen en drie miljoen boeken verkochte boeken op zijn naam staan.

Op zijn vijftigste besluit Kluun voor de tweede keer in zijn leven het roer om te gooien. Hij is inmiddels gescheiden en heeft twee andere relaties op de klippen zien lopen. Hij gaat in therapie, gaat in coaching bij een topcoach, volgt zelf een opleiding tot life coach, bezoekt het beruchte Hoffman-proces in Sussex (‘If you are serious about change’), gaat op zoek naar zijn familieroots en schrijft de bestseller Familieopstelling. Hij zet een tattoo op zijn onderarm met de bezwerende woorden Stay Hungry.

Momenteel werkt Raymond van de Klundert aan Help, ik heb een puber!, rent 100 kilometer per maand en is al twee jaar intens gelukkig met zijn voormalige juf tijdens zijn opleiding tot coach: Anne de Jong, psycholoog, auteur van De Geluksroute en directeur eigenaar van Nonons coaching & opleiding.

 

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p.s. winkelopeningen en signeersessie: #vinknietleuk

Kluun is wel te boeken voor een workshop, inspiratiesessie of voorleessessie.

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KLUUN BOEKEN?

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